People use keyword phrases to find information about what they want from the internet. More and more people are using the internet all the time and looking for exactly what they want. Your ability to get your message in front of that audience could significantly expand and grow your business.
Begin the brainstorming process with the keyword phrases that come to mind when you think of what people might type in when they're looking for your product or service. Although you'll start with the more broad keywords, you'll find that when you ask yourself what condition your searchers are in when they search for certain things, you'll better understand if they are ready to buy or if they are just "browsing".
Once you've found most of the broad keywords, organize them into groups or categories and then find other keyword phrases that make that original keyword phrase more specific and indicate people that are doing the search are more likely to buy vs. those that are simply looking. If you are trying to sell a Nikon camera, you may want to include a specific model type or feature of the camera people will be searching for. Every additional detail someone types in the search engine usually indicates individuals being much closer to making a purchase.
There are a couple of websites that can be used to determine how many searches are done on a monthly basis. Once you determine this, add this information to your spreadsheet. It will come in handy when you need to see which keywords are worth pursuing vs. those that will be a waste of time. The two websites that you'll be using are Google Adwords keyword tool and the freekeywords.wordtracker.com website. Both of these will give you keyword ideas and the number of monthly searches.
When you have data about how many searches get done on these keywords, you'll need to cross reference the competition. You'll need to know how many other websites there are on the internet that contain your keyword phrase. Google has in its index a lot of websites and you'll be able to get some data on how many pages Google has where your keyword phrases are being used.
There are some search parameters that you can use, especially with Google that will give you some indications of how much competition there really is for these keyword phrases. If you do searches with the allintitle or allinanchor options with your keyword phrases, you'll have an especially good idea of which of those keyword phrases you should go after with your website.
In order to decide which keyword phrases to use, start with keyword phrases that have a minimum of 100 searches per day or 3000 searches per month. Of course, if you are very specialized, you may go for less than 100 searches per day. It all depends on what you want for your business. As far as competition, target keyword phrases that have less than 10,000 allintitle results. The lower you can get on this number, the easier it will be to rank high on the search engines.
Finding keywords is just the start. Once you have your keyword phrases, you'll need to place those strategically in your web pages including in the page title, h1 tags, and within the content of the page itself. Ideally, you'll have about a 3-5% keyword density. What this means is that you'll use your 2-3 word keyword phrase about 1-2 times for every 100 words. If you have a few paragraphs in your blog post or your web page, plan on about 1 keyword phrase per paragraph. If you use those keyword phrases in the right way, you'll be on your way to getting those top rankings.
Begin the brainstorming process with the keyword phrases that come to mind when you think of what people might type in when they're looking for your product or service. Although you'll start with the more broad keywords, you'll find that when you ask yourself what condition your searchers are in when they search for certain things, you'll better understand if they are ready to buy or if they are just "browsing".
Once you've found most of the broad keywords, organize them into groups or categories and then find other keyword phrases that make that original keyword phrase more specific and indicate people that are doing the search are more likely to buy vs. those that are simply looking. If you are trying to sell a Nikon camera, you may want to include a specific model type or feature of the camera people will be searching for. Every additional detail someone types in the search engine usually indicates individuals being much closer to making a purchase.
There are a couple of websites that can be used to determine how many searches are done on a monthly basis. Once you determine this, add this information to your spreadsheet. It will come in handy when you need to see which keywords are worth pursuing vs. those that will be a waste of time. The two websites that you'll be using are Google Adwords keyword tool and the freekeywords.wordtracker.com website. Both of these will give you keyword ideas and the number of monthly searches.
When you have data about how many searches get done on these keywords, you'll need to cross reference the competition. You'll need to know how many other websites there are on the internet that contain your keyword phrase. Google has in its index a lot of websites and you'll be able to get some data on how many pages Google has where your keyword phrases are being used.
There are some search parameters that you can use, especially with Google that will give you some indications of how much competition there really is for these keyword phrases. If you do searches with the allintitle or allinanchor options with your keyword phrases, you'll have an especially good idea of which of those keyword phrases you should go after with your website.
In order to decide which keyword phrases to use, start with keyword phrases that have a minimum of 100 searches per day or 3000 searches per month. Of course, if you are very specialized, you may go for less than 100 searches per day. It all depends on what you want for your business. As far as competition, target keyword phrases that have less than 10,000 allintitle results. The lower you can get on this number, the easier it will be to rank high on the search engines.
Finding keywords is just the start. Once you have your keyword phrases, you'll need to place those strategically in your web pages including in the page title, h1 tags, and within the content of the page itself. Ideally, you'll have about a 3-5% keyword density. What this means is that you'll use your 2-3 word keyword phrase about 1-2 times for every 100 words. If you have a few paragraphs in your blog post or your web page, plan on about 1 keyword phrase per paragraph. If you use those keyword phrases in the right way, you'll be on your way to getting those top rankings.
About the Author:
Brian coaches individuals on how to start an internet business. In addition to this article, Brian also produces videos on keyword marketing research. Brian recommends individuals start with their own affordable web hosting to get the best advantages when starting an internet business.
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