Sunday, December 28, 2008

Marketing Through Bumper Stickers

By Buck Thompson

Innovation is what marketers are always looking for. When it comes to marketing a local business, things get tougher with limited budgets and marketing channels. Catching peoples' eye, getting the right word out and creating effective viral campaigns for businesses are challenges common to any marketplace.

Local newspaper and television advertising have limitations when striving for an effective viral campaign for your business. These mediums require continuous advertising to create the desired exposure and produce results. They demand good investment on your part for both creating the advertisement and for proper execution of the campaign.

Some other effective marketing strategies simply require imagination and initiative on your part. You can get excellent results from printed T-shirts with a business logo or phrase. Another great advertising medium is viral bumper stickers. These are used world wide and are an extremely effective method of advertising. Bumper stickers are considered as effective as billboards, electronic newsletters and postcards. Essentially bumper stickers are just small mobile billboards. If someone sees your bumper sticker while driving, it could result in a sale for you and maybe a return customer or referral.

Bumper Stickers can be made as per your requirements. Though there are no set rules you should keep a few things in mind. Stickers that are too big won't be successful as people will refuse to put them on their cars and if they are too small, they will hardly get noticed. A sticker with just your logo or a lot of text, or a sticker trying to oversell your product will not appeal to the crowd. It should be funny, catchy, and helpful to them in some way. Ideally the reader should be able to connect with your sticker.

It's up to you. You can ask your customers to display this bumper sticker on their car and give them one with their purchase. Just don't let them know the supply is inexhaustible, simply put out a few at a time. If they think they are getting one of the last few, they will grab it. Everyone loves to help with anything to do with children. Families take trips, go to games, shopping, etc. all the while taking your bumper sticker with them. You could also use something humorous or helpful to people in some way. This is where your creativity comes in. Relate it in someway to your business.

Bumper stickers will give your business more exposure. Bigger profits and more customers will be the results of your work, patience and creativity. A bumper sticker represents you and your business. It will be seen anywhere and everywhere you, and those who display your sticker, go. Remember be responsible in your advertising. This is your reputation we are talking about and hand in hand with it goes the success of your business.

Using bumper stickers is an extremely cost effective, successful marketing tool. They are already being used successfully by companies across the globe. For a small investment think about the possible results that bumper stickers could bring your business.

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