Tuesday, December 9, 2008

Who Does Article Marketing?

By Rob Metras

In order to identify who does article marketing, we must first define what article marketing is. Article Marketing as defined by Wikipedia is "a type of advertising in which businesses write short articles related to their respective industry. These articles are made available for distribution and publication in the marketplace. Each article contains a bio box and byline that include references and contact information for the author's business. Well-written content articles released for free distribution have the potential of increasing the authoring business' credibility within its market as well as attracting new clients."

Bloggers, Corporations, Individuals, Web Shops, and many others participate in Article Marketing. In order to really go in depth on who does Article Marketing then the answer would be the smart entrepreneur. The smart business person understands that you must get your name or product out there to as many people in the demographic (Or outside) as possible.

We can take a closer look at yahoo.com. Yahoo is prime example of article marketing. There are articles to read about products or news clips. When you click the link there are advertising balloons and if you even look closer, the actual article is an advertisement. There is always something to sell.

Companies that sell time shares and rent vacation properties are also great examples of Article Marketers. On the web they advertise their properties by posting to a lot of article web sites, blogs and message boards which link back to their web site.

One of the newest rages in the past few years are bloggers. You can use the game World of Warcraft as an example. The video game has a huge fan base because it is basically an evolving virtual world. The game never ends and continues. The fans are very loyal and there are many fan sites out there to help with tips in the game.

The genius of this is that Blizzard who produces the game gets free advertisement, links to their sight and self promotion from dedicated fans who blog about the game. Think about, instead of spending money on marketing everything themselves, they have their dedicated fan base do it for free. This is an ultimate example of successful Article Marketing.

Who else does Article Marketing? Dell does Article Marketing. You cannot surf on the Internet these days without coming across an article or a text link to one of Dellas computer deals. Each of these articles is an example of great marketing.

In closing, remember the intelligent business person in the one who does Article Marketing. They are the ones who realize that advertising is extremely important and article marketing is extremely effective. A good article marketing campaign will result in a massive increase in sales.

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