Sunday, January 11, 2009

Email Marketing Solution Choices

By Jeff Dedrick

When it comes to choosing an email marketing solution for your business you need to look closely at what is available, how much it costs, and most importantly, what benefits it will provide for your business and customers.

The two top choices for your e-mail marketing today are Aweber and GetResponse. Both are designed to serve corporate clients who have or will have lists numbering in the hundreds of thousands. Even if your list isn't huge, though, both services will suit your needs. Aweber, for example, allows its clients to have more than 25,000 subscribers, but only requires that you pay for your actual amount of subscribers. If your list grows, you can upgrade at any time.

There are two options available to you, either monthly or annual billing is available. The annual option is more cost-effective as it provides a discount. Anyone with 25,000 or more subscribers should contact Aweber for a custom quote.

While many sights can accommodate an email campaign with numbers around 10,000 people, many will ask if you have more than that to contact them. The charge for extra names is minimal per month, and may be very well worth the investment to you.

Both of these companies deliver email reliably and instantly, and in full compliance to the CAN-SPAM act. You can be sure that your emails will never be sent illegally, nor marked as spam, as we strictly follow what is stipulated in the CAN-SPAM act of 2003.

Even though GetResponse and Aweber are in compliance with the CAN SPAM act, certain email clients and antivirus programs may still mark HTML emails as potentially dangerous. If you do wish to use HTML email formats, always include a text format as well. Both services allow you to do both.Aweber and GetResponse provide many email templates that you can use, or you can create your own. Most people however prefer to send a plain text email as there is more chance that an email client will mark it as safe.

Two high end email marketing solutions that you won't regret purchasing are Aweber and GetResponse. For the price of either, you can't go wrong and your initial investment will be repaid in no time.

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