Gary Halbert was both a great copywriter and a great teacher of the art. He had a knack for making the process of creating great ads simple.
One of the things I learned from Gary is the importance of making things easy on yourself. For example, let's say you want to write an ebook on losing weight.
What should you do?
Should you study weight loss science? Should you spend years doing clinical trials? Should you roam the world looking for the perfect diet plan or diet pill? Well not really. Because there is a much easier way to access the most cutting edge weight loss science, clinical trials and new diet breakthroughs. Without doing all the work yourself. Curious? Then listen to this.
Rather than doing things the old school way, Gary might tell you to go out and get the best sellers on health and fitness. Take all these books and start reading them. As you do so, write down notes in a notebook. Make sure to extract all the really juicy stuff readers would be hot read about.
Take your notes and write that report on horse racing. And this report will contain the best of the best tips, secrets and tricks that you took out of the books and reports you read. The final result is a valuable report packed with great information horse racing fans will love.
That's the way to do it.
Gary also taught that you should do the same thing when writing ads. Especially if you're in a hurry and need to bang out an ad... website letter... or whatever fast.
The formal name for this strategy is... swiping ads. And it really does make it easier. Back in 1996, Gary taught a little bit about swiping during a seminar in Florida. The main focus of the seminar was on swiping great ads for your own promotions.
Forget about learning how to write like the best copywriters. That takes way too much time and is unnecessary. Once you learn how to swipe putting together promotions that bring in money is much easier.
When you do, here's what'll happen as a result...
** Writer's block will no longer exist. You'll know where to start and ad. You'll no longer be figuring out what to say. Because the swipe ads give you all that information.
** You'll write promotions at warp speed. Swiping allows you to write faster. Again, part of the reason is because you wont have to guess. You can look at a great ad and almost fill in the blanks with your copy.
** The effectiveness of your ad will increase. By using a proven template you boost your chances of writing a winning promotion. That's why using swipes is such a powerful concept.
Don't even think about writing another ad before you have a swipe at your side.
One of the things I learned from Gary is the importance of making things easy on yourself. For example, let's say you want to write an ebook on losing weight.
What should you do?
Should you study weight loss science? Should you spend years doing clinical trials? Should you roam the world looking for the perfect diet plan or diet pill? Well not really. Because there is a much easier way to access the most cutting edge weight loss science, clinical trials and new diet breakthroughs. Without doing all the work yourself. Curious? Then listen to this.
Rather than doing things the old school way, Gary might tell you to go out and get the best sellers on health and fitness. Take all these books and start reading them. As you do so, write down notes in a notebook. Make sure to extract all the really juicy stuff readers would be hot read about.
Take your notes and write that report on horse racing. And this report will contain the best of the best tips, secrets and tricks that you took out of the books and reports you read. The final result is a valuable report packed with great information horse racing fans will love.
That's the way to do it.
Gary also taught that you should do the same thing when writing ads. Especially if you're in a hurry and need to bang out an ad... website letter... or whatever fast.
The formal name for this strategy is... swiping ads. And it really does make it easier. Back in 1996, Gary taught a little bit about swiping during a seminar in Florida. The main focus of the seminar was on swiping great ads for your own promotions.
Forget about learning how to write like the best copywriters. That takes way too much time and is unnecessary. Once you learn how to swipe putting together promotions that bring in money is much easier.
When you do, here's what'll happen as a result...
** Writer's block will no longer exist. You'll know where to start and ad. You'll no longer be figuring out what to say. Because the swipe ads give you all that information.
** You'll write promotions at warp speed. Swiping allows you to write faster. Again, part of the reason is because you wont have to guess. You can look at a great ad and almost fill in the blanks with your copy.
** The effectiveness of your ad will increase. By using a proven template you boost your chances of writing a winning promotion. That's why using swipes is such a powerful concept.
Don't even think about writing another ad before you have a swipe at your side.
About the Author:
Discover How To Write Ads that generate money plus other stealth marketing secrets by going to www.JohnAnghelache.com.
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