To begin with, a definition. Web 2.0 describes where the internet is today. Presumably, there was an earlier version--the old days when things hadn't evolved past static web pages. Today the online world encompass an interactive, community driven series of platforms with limitless possibilities. Keep in mind that this article looks at Web 2.0 from a marketing and social perspective rather than from the technology side.
First let me define some Web 2.0 platforms:
1. Video. Sites like Youtube, Google video, Metacafe.
2. Facebook
3. MySpace.
4. Twitter
Of course there are many other Web 2.0 platforms. What is groundbreaking about these popular platforms is the way that information is exchanged. Technology allows us to keep in touch with many, many people to exchange opinions and hear "insider information" in a more "real" world...similar to the offline world.
The internet benefits from Web 2.0 by having personalities and relationships return to the online world. People want relationships. It's innate.
Think about online commerce for a minute. A corporate or ecommerce website from before Web 2.0 is a static cold thing that builds little trust. In Web 2.0 the site would have such elements as video and a means for customer/reader feedback. This transformation allows interaction that builds trust...and sales will naturally be greater--provided that the video and other elements are well done.
So why does this work?
The answer is fairly obvious. People like human interaction and relationships in general; however, there's another reason. On the internet, people are looking for information, not to be sold. In the off-line world we are continually bombarded with over-the-top marketing/advertising. When people use the internet, they're typically in another mindset. They're looking for VALUE, good content and opinions from people they can trust. Web 2.0 offers an effective and satisfying solution.
First let me define some Web 2.0 platforms:
1. Video. Sites like Youtube, Google video, Metacafe.
2. Facebook
3. MySpace.
4. Twitter
Of course there are many other Web 2.0 platforms. What is groundbreaking about these popular platforms is the way that information is exchanged. Technology allows us to keep in touch with many, many people to exchange opinions and hear "insider information" in a more "real" world...similar to the offline world.
The internet benefits from Web 2.0 by having personalities and relationships return to the online world. People want relationships. It's innate.
Think about online commerce for a minute. A corporate or ecommerce website from before Web 2.0 is a static cold thing that builds little trust. In Web 2.0 the site would have such elements as video and a means for customer/reader feedback. This transformation allows interaction that builds trust...and sales will naturally be greater--provided that the video and other elements are well done.
So why does this work?
The answer is fairly obvious. People like human interaction and relationships in general; however, there's another reason. On the internet, people are looking for information, not to be sold. In the off-line world we are continually bombarded with over-the-top marketing/advertising. When people use the internet, they're typically in another mindset. They're looking for VALUE, good content and opinions from people they can trust. Web 2.0 offers an effective and satisfying solution.
About the Author:
Author Jenn Lawlor is an internet entrepreneur and peer recognized internet marketing expert. She has used Web 2.0 marketing techniques in marketing to create a very successful LifePath Unltd. business. Lawlor is also an internet marketing coach and mentor who offers free internet marketing training.
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