Thursday, January 15, 2009

What are the Benefits of Article Marketing?

By Brent Sweet

Articles are one of the more effective tools you can use to market your business. First off they are free to post on many directories, people do read them, and the increase your credibility as a professional. The number on factor to getting the most out of an article is writing a good, informative, article. If your article is a sales pitch, you are not promoting your website, you are just attempting to get a sale.

Here are a few benefits to article marketing:

Online Business Credibility " Providing information to your readers through articles shows people you know about your field or industry. This builds your reputation and raises awareness of your brand. The result of this is that people trust your products, or recommendations if you are an affiliate marketer.

Gets You Inbound Links - The professional SEOs use this method to bring one way links to your site. The search engines eat this link candy. Your resource box that concludes your article has information about you and directs people to your site. If another webmaster choses to publish you article, they leave the resource box there, building a link to your site. Several webmasters pulish articles on their site, therefore building a wide network of links to your site.

Higher Search Engine Ranking " Naturally if you have several one way links pointed to your site you are going to increase your ranking. The key to this is to make sure you are using the correct anchor text in your links on your resource box.

The proof of Effective Article Marketing:

I want to restate that the most important thing is that you write an informative article, not a pitch. If you want proof of your marketing and how often your article is published, just search for the title in quotes on the major search engines. This will tell you how many times it was published. Make sure you do this about 1-2 months after submitting or you won't see all the results. Webmasters are more likely to publish informative articles, not sales pitches.

You will see that even only after submitting to a few websites your articles have numerous results. Several other online businesses publish articles for content on their site.

If you hire somebody to do optimization for you, they usually will provide a report of all the submissions they have done. A lot of these services will charge either a flat fee for one article, or will submit multiple articles as part of a subscription. You need to go out right now and find these services, it is time you get your business on track and noticed!

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