Here is a list of possible reasons why your website stinks.
No Planning
The most common reason for not planning is to save time. Not planning your website when you start creating it is like having someone build a home without any blueprints. Without blueprints or a website plan, you'll end up with results that stink. The best reason to plan out your website before having it built is to save time and money.
Your Budget Stinks
So you thought you just needed a website and traffic would magically show up. Spending the entirety of your budget on design and content is a mistake worth filing chapter 7 bankruptcy. Not only do you need a website, but you also need to market it. Without an audience, your website is useless. Follow the flexible rule of thumb: spend a quarter on design and branding, a quarter on content and development, a quarter on public relations and SEO, and a quarter on your initial advertising budget.
Your Website Is Not Compliant
Your website looks great in Firefox, but looks awful in Internet Explorer or vice versa. With problems like this, you are presenting a destructive image to half or more of your audience. Make sure your website works in Internet Explorer 6-8, Firefox 2-3, and Safari browsers. Heck, It couldn't hurt to check it out in Google Chrome as well.
No Apparent Purpose Of The Site
You thought you could create a site with no thought to what you wanted to accomplish with it. As the cat from "Alice in Wonderland" said to Alice when deciding which road to take, If you don't know where you are going, any road will take you there." If you have no end destination, it means your website has no purpose; so congratulations, you've wasted your money. One of the most lucrative steps you can take in creating a website is to determine the prime purpose of your website and gear every effort towards accomplishing this goal.
Your Website is Worthless
Do you find that your customers come and go but never stick around very long or return to your site? You'll find the most probable reason for this problem is your website has no apparent value to your audience. You need to understand who your audience is and what they are looking for on your site in order to make your site of value to them.
You Make Your Visitors Stand in Line
If your designer/webmaster created a splash page, that's reason enough to fire them on the spot. Thank goodness we see these nuisances less and less as time moves on. Virtually no one likes splash pages, and it is usually a poor first impression for any visitor to your site.
Your Web Design Runs Haphazardly
Form follows function, and if your website is for your business the function of your website is to make more money. If you focussed on how good your design looks, over a design that persuades your visitors to make a profitable action your running a risk. Your web design should tell a story about your company. But first you need to create a story that influences your audiences to do what you want them to, and then you need to tell that story through your web design.
No Planning
The most common reason for not planning is to save time. Not planning your website when you start creating it is like having someone build a home without any blueprints. Without blueprints or a website plan, you'll end up with results that stink. The best reason to plan out your website before having it built is to save time and money.
Your Budget Stinks
So you thought you just needed a website and traffic would magically show up. Spending the entirety of your budget on design and content is a mistake worth filing chapter 7 bankruptcy. Not only do you need a website, but you also need to market it. Without an audience, your website is useless. Follow the flexible rule of thumb: spend a quarter on design and branding, a quarter on content and development, a quarter on public relations and SEO, and a quarter on your initial advertising budget.
Your Website Is Not Compliant
Your website looks great in Firefox, but looks awful in Internet Explorer or vice versa. With problems like this, you are presenting a destructive image to half or more of your audience. Make sure your website works in Internet Explorer 6-8, Firefox 2-3, and Safari browsers. Heck, It couldn't hurt to check it out in Google Chrome as well.
No Apparent Purpose Of The Site
You thought you could create a site with no thought to what you wanted to accomplish with it. As the cat from "Alice in Wonderland" said to Alice when deciding which road to take, If you don't know where you are going, any road will take you there." If you have no end destination, it means your website has no purpose; so congratulations, you've wasted your money. One of the most lucrative steps you can take in creating a website is to determine the prime purpose of your website and gear every effort towards accomplishing this goal.
Your Website is Worthless
Do you find that your customers come and go but never stick around very long or return to your site? You'll find the most probable reason for this problem is your website has no apparent value to your audience. You need to understand who your audience is and what they are looking for on your site in order to make your site of value to them.
You Make Your Visitors Stand in Line
If your designer/webmaster created a splash page, that's reason enough to fire them on the spot. Thank goodness we see these nuisances less and less as time moves on. Virtually no one likes splash pages, and it is usually a poor first impression for any visitor to your site.
Your Web Design Runs Haphazardly
Form follows function, and if your website is for your business the function of your website is to make more money. If you focussed on how good your design looks, over a design that persuades your visitors to make a profitable action your running a risk. Your web design should tell a story about your company. But first you need to create a story that influences your audiences to do what you want them to, and then you need to tell that story through your web design.
About the Author:
One of utah's leading expert Internet Marketers, Matthew Henage, has shared his wisdom of how to craft a superior web design and market it to a target audience. His knowledge has made his utah web design firm known as a one of the top utah website design companies around.
Posts
No comments:
Post a Comment