Wednesday, December 17, 2008

A Breakthrough in Viral Marketing: Phone words

By Buck Thompson

A Phone word is a numeric telephone number that spells a word. Each telephone key is associated with a number of alphabetic characters. These are written under each number on the keypad. If used correctly, these alphabetic characters can be used in a charming way to grab the attention of the potential customers. Marketers use this cost effective tool to spell the brand name of the company.

It is cumbersome to remember an entire phone number. This is where a phone word becomes an advantage. A phone word simply "spells" a number, which would be difficult to memorize otherwise. An electrician for example might adopt the number 1300-SPARK. Businesses using Phone words have noticed observable increases in profits after their introduction.

Phone words have created a revolution in cutting out competition. Someone who is able to remember a phone number and knows where to dial will be less likely to begin flipping through the yellow pages or classifieds where they may instead find a competitor's number. A company can gain the right edge by being exclusive with their number.

Another advantage is that you do not end up spending a whole lot of money attracting new customers. Using Phone words helps to generate quality leads for better results. It also helps to give businesses a professional advantage. If one customer promotes the company to another, Phone words can help to ensure that they convey the both the company name and the correct phone number.

Phone words can also be used to boost the effectiveness of advertisements. When the marketing strategy involves the use of an interesting phone word customers are better able to recall the phone number when they need it.

In Australia big brands like AAMI, Sensis, Hyatt regency, Telstra, subway etc have enjoyed huge benefits with Phone words. Leasing the phone word is a cheap service which works wonders. Service providers like 1300 Easy Dial (www.1300easydial.com.au) provide an easy to use phone word facility. They provide options like 1300, 1800 and 13 Phone words. 1800 signifies that the total cost of calls is the sole responsibility for the business which leases the number. While the costs of calls for 13 and 1300 numbers are shared by the callers and the leasing business. Just inform them of your preferences and they will make sure that you get the best deal possible.

Getting a phone word is easier than cutting your birthday cake. To obtain a word, one simply needs to be granted exclusive rights for a particular area. To do this the word needs to be registered with a phone word service provider. Once you have contacted the service providers you are able to lease the number and for an initial investment you get the maximum revenue from minimum efforts. Phone words also provide a feature, wherein businesses are able to keep their existing service provided and number along with the new phone word number.

Phone words are the latest marketing tool to hit the world! Businesses get an extra edge and profits are increased for the long term, with very little investment. In today's world, Phone words are a must-have tool for every upcoming business.

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