If there is one rule that stands head and shoulders above all others, it is the one that says, "Invest in Yourself!"
This saying gets repeated over and over again by a great many people and yet it is possibly one of the least acted upon rules out there. Chances are you don't really know what it even means. Let me explain.
An internet business is a virtual object. There are no bricks, no offices (in the traditional sense) and no transport costs, etc. In other words it exists only in the intangible ether that is the internet, and in the heart and mind of its owner.
Basically, your internet business is YOU. You are the heart of your business, giving it the identity that it has.
You could make cosmetic changes to the outside of a real world business and people would be drawn in after seeing that improvements had been made, and look inside to see how your decor had changed and whether your product lines had changed.
With an online business you can change the look of your website but to make any real impact on your internet business you need to make improvements to yourself. You need to invest in yourself. It's not easy but you can't improve your internet business unless you improve yourself first.
The question you might ask is, "How do I invest in myself and what do I invest in myself"? Well, I'm not talking about getting a $200 haircut or a designer suit. I'm talking about learning and expanding your knowledge base so that your business can benefit from it.
If you devote only one single hour a day to reading newsletters or articles that pertain to your business, it will add up to a lot of hours every month and you will be investing in yourself.
You can take courses. You can participate in teleseminars and webinars that will increase your knowledge. All of these things are what is meant by 'Invest in Yourself' and that is rule #1 in the internet marketing game.
The next natural step is the principle of 'Abundance Thinking'.
Abundance Thinking? What the heck is that? This refers to one of two possible modes of thought. In order to clarify this I will explain the second mode first. 'Limited Supply' thinking is where you believe there is a finite amount of business out there. This is a bad model because it induces panic and the mindset that motivates you to grab what you can at the expense of others.
If you put this kind of thinking to work in your business, you might do okay...even make a fairly good living. Limited-supply thinking is the opposite of abundance thinking.
'Abundance Thinking' believes that there is a more than enough business to go around and that we will do best by working with others to provide customers with the best possible experience. Customers aren't stupid, they know that when you advise them to buy something from someone else it costs you a sale. This very fact that you value their welfare over you making a sale earns you trust, which can reward you with more sales from them over the longer term.
Abundance thinking places the good of the team above the good of the individual in the belief that as the team prospers, so each individual prospers accordingly. This allows a team to be built with individuals bringing various specialist skills to the table whereby the customer has the best possible deal, the team wins the business and each individual earns more than they would have done had they tried to win over to customer on their own.
Limited Supply thinking makes to selfish and reluctant to share ideas, methods, customers, etc with others. What is yours is yours and no-one else's. Many decisions are reactive ones based on your competitors perceived tactics. Very defensive and not with the customers interests at heart.
Abundance thinking is the exact opposite. It is proactive, customer focussed and thinks in terms of how things could be done better. This thinking builds relationships, makes more mature, healthy decisions and results in significantly less stress.
Once you experience Abundance Thinking you will realize that there is plenty of business out there for everybody.
The beautiful thing about abundance thinking is that it is contagious. The better you get at abundance thinking the more accepting of you your peers will become.
Joint ventures will develop more readily once you adopt an Abundance mentality, and you will see for yourself that there is more success in Abundance Thinking than in Limited Supply thinking.
This saying gets repeated over and over again by a great many people and yet it is possibly one of the least acted upon rules out there. Chances are you don't really know what it even means. Let me explain.
An internet business is a virtual object. There are no bricks, no offices (in the traditional sense) and no transport costs, etc. In other words it exists only in the intangible ether that is the internet, and in the heart and mind of its owner.
Basically, your internet business is YOU. You are the heart of your business, giving it the identity that it has.
You could make cosmetic changes to the outside of a real world business and people would be drawn in after seeing that improvements had been made, and look inside to see how your decor had changed and whether your product lines had changed.
With an online business you can change the look of your website but to make any real impact on your internet business you need to make improvements to yourself. You need to invest in yourself. It's not easy but you can't improve your internet business unless you improve yourself first.
The question you might ask is, "How do I invest in myself and what do I invest in myself"? Well, I'm not talking about getting a $200 haircut or a designer suit. I'm talking about learning and expanding your knowledge base so that your business can benefit from it.
If you devote only one single hour a day to reading newsletters or articles that pertain to your business, it will add up to a lot of hours every month and you will be investing in yourself.
You can take courses. You can participate in teleseminars and webinars that will increase your knowledge. All of these things are what is meant by 'Invest in Yourself' and that is rule #1 in the internet marketing game.
The next natural step is the principle of 'Abundance Thinking'.
Abundance Thinking? What the heck is that? This refers to one of two possible modes of thought. In order to clarify this I will explain the second mode first. 'Limited Supply' thinking is where you believe there is a finite amount of business out there. This is a bad model because it induces panic and the mindset that motivates you to grab what you can at the expense of others.
If you put this kind of thinking to work in your business, you might do okay...even make a fairly good living. Limited-supply thinking is the opposite of abundance thinking.
'Abundance Thinking' believes that there is a more than enough business to go around and that we will do best by working with others to provide customers with the best possible experience. Customers aren't stupid, they know that when you advise them to buy something from someone else it costs you a sale. This very fact that you value their welfare over you making a sale earns you trust, which can reward you with more sales from them over the longer term.
Abundance thinking places the good of the team above the good of the individual in the belief that as the team prospers, so each individual prospers accordingly. This allows a team to be built with individuals bringing various specialist skills to the table whereby the customer has the best possible deal, the team wins the business and each individual earns more than they would have done had they tried to win over to customer on their own.
Limited Supply thinking makes to selfish and reluctant to share ideas, methods, customers, etc with others. What is yours is yours and no-one else's. Many decisions are reactive ones based on your competitors perceived tactics. Very defensive and not with the customers interests at heart.
Abundance thinking is the exact opposite. It is proactive, customer focussed and thinks in terms of how things could be done better. This thinking builds relationships, makes more mature, healthy decisions and results in significantly less stress.
Once you experience Abundance Thinking you will realize that there is plenty of business out there for everybody.
The beautiful thing about abundance thinking is that it is contagious. The better you get at abundance thinking the more accepting of you your peers will become.
Joint ventures will develop more readily once you adopt an Abundance mentality, and you will see for yourself that there is more success in Abundance Thinking than in Limited Supply thinking.
About the Author:
Ian Pelham is a marketer who has come through a very difficult time financially. He used debt consolidation loans to restructure his finances. Using a debt consolidation loan was one of the best things he did to rid himself of his bad debt.
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